SEO Consultants act pretty much in the same way that consultants work in the rest of business today. They generally provide information to assist companies in specific area where the company’s knowledge is not so strong.
Generally free advice can be given as a method of engagement, the consultant should use the time wisely to define the clients requirement with information overload or technical detail which will switch off the clients interest.
The techiques used by SEO consultant are in the main dicussed on this site and in the most part deliver what the client expects. The key part of delivey is managing client expectation.
A good SEO Consultant will obviously be able to offer you technical insight at the highest level, but perhaps more important is the ability to do so in a way that makes the recommendations relevant to your business as the SEO consultant has the clients brand in his hands.
To illustrate some of things to look for here is a list of key points:
• Be aware of sales staff that have are not familiar of the delivery cycle for SEO – it may sound obvious but good quality SEO is a balancing act however, it is generally common sense.
• Check to see if any Google page one campaign have been successful for the client - if that is what is required, especially if the keyword chosen was competitive . SEO Services Now - [sales banter mode off] have done this and can provide references as proof – also when vetting a SEO consultant ask them how long it took to achieve their activity .
• Check for free information, A good SEO consultant will provide this for the client but it will be only a part of what is needed to be done.
• Don’t be afraid to ask difficult questions in most cases a good SEO consultant will be able to answer them. Ask them how they do it.
• Have a look round, research the competition - check out the pricing too some can be very prohibitive when you dig deeper.
• Aim for contracts that are less than a year or that are performance or service related have them as a rolling contract so it is easy to terminate on non-performance, look for non-compete clauses also.
• Above all check the chosen partner thoroughly, don’t forget though this is a lng term strategy – this is not a fire and forget scenario and keeping the consultant on hand when needed on a regular basis is part of the strategy.
Above all this is a results based activity any good SEO consultant should bring you the results you desire – the difficulty is establishing whom in the first instance.
SEO Services Now provide keen pricing seo consultants that can provide these services to you.
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