Understanding what SEO Services and Website marketing can do for your business

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.


Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. Google is still and has been, the main player in the search engine arena since its inception in 1998 - however Microsoft are now taking this seriously with the advent of the purchase of Yahoo and their new Bing service.


Google has matured and has refined its search methodology by creating and adapting a unique algorithm for determining the true relevance of a search by a user, which falls within its mantra of making a rapid, automated search as close as possible to a ‘natural’ search. Companies soon saw this as a great opportunity to get their businesses to be available globally and page one of Google was the place to be.


Good SEO means website presence and good Website Marketing means more sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Time, convenience and relevance are some of the most important factors for today’s searcher with relevance being the key for the search engine. The search engines are now guiding users through the decision process, which make website attraction important but ease of use,speed and ease of communication, ease of purchase and definitive calls to actions, are key factors in the sales process.


So what do you do when a user gets to your website?


The main purpose in retail for example is to sell the user a service or product , what rules do you generally follow when you are out and about and are going to purchase something.
The outlet generally:


a) Show their wares


b) Make it easy for you to get info on them (ask an assistant / maybe compare options)


c) Most important of all, they make it easy for you to buy them.



Similarly these same rules apply with a website. Make special deals on your products for limited periods only.


Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.


But just remember without SEO people won’t get to you and that is the base requirement.



Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing